Digital Marketing case study - Wonky Box
We’ve recently completed our first 3 months with Wonky Box, and we’re quite stoked about the numbers. Having worked on two other food box brands previously, this was a dream client for us. Read more for the recap.
Firstly, let’s talk about the product: a fruit and veggie box filled with 10-12 varieties of (mainly) TAG 2 produce, for only $32.00.
It’s exceptional. They’ve nailed it. There’s a clear public need, it makes you feel like you’re doing better for the planet, your body, your wallet and it’s delivered to your doorstep every week.
Secondly, the founders are hard workers, highly capable and very intelligent. They easily navigate their way through obstacles that arise, and they maintain a friendly atmosphere within the team. A joy to work with.
Now let’s add some Academy digital into the mix. Starting with a controlled budget, we want to make sure we don’t spread ourselves too thin across multiple messages. Keep the comms tight, and control the consumer journey to qualify your leads as high as possible. This builds a strong conversion rate and ultimately longer customer retention.
Now let’s get stuck into some PR to amplify the brand: Creator Campaign 01.
We sent out 12 boxes to local Wellington creators along with some beautiful flowers, local coffee and breakfast bits. It was a hit.
Out of the 12 boxes sent, we had 9 creators respond with a heartfelt Instagram Story series. Totally unpaid. Most spoke directly to the camera about the importance of reducing food waste, helping fight the food crisis and how bloody good-looking the produce was. It doesn’t get much better than that!
So when you put that together, what does it get you over the first three months of working with Academy?
+181% increase in total sales
+121% increase in total orders
+93% increase in visitors
+1.07 increase in conversion rate
There’s still a lot of work to be done around the digital space and getting ready to scale - but so far we’re stoked.
