Rise of the Purpose Statement

What the heck is a Purpose Statement? Well, it's not a Mission Statement, let's make that clear.

A mission statement is an internal memo for your employees, retailers and stakeholders about what sort of business you are. Clear word being business.

A Purpose Statement is what a business does to serve society, removing all business motivations. A selfless pledge to do something better. To provide value to society beyond products or services. 

As increasing pressure is put on corporations to be socially responsible, it's important that they make it clear to the public what their selfless motivation is, thus we see the rise of the purpose statement.

Yes, you are correct smarty pants, it can just be included in the Mission Statement, but as digital writers, we know those important elements of your business need to be separated from the noise and called out loud and clear in order to effectively inform.

Find your purpose. Make a statement.