Our Story

Academy Team + Calico Studio, Play Nice + David Argue

Academy was founded in 2020 by Harry Dalton - with $40 in his pocket. After an expensive trip to the mechanic, he was left with no option but to go out on his own and start his agency to make ends meet.

In those early days, resourcefulness became our guiding principle. With a $4,000 loan from his brother, Jackson, Harry invested $2,000 in a second-hand laptop, while the remaining $2,000 was dedicated to branding and a new website thanks to an old friend Patrick Hickley. The ingenuity that formed our business provides a formidable advantage when advising start-ups and growing businesses on the road to success.

Our first client, YOUKNOW Clothing, stands as a testament to the impact of our approach. Over three years, Academy helped propel them to a remarkable 3,665% growth - adding two additional zeros to their annual revenue. Joe, the founder of YOUKNOW, has always said YES to strategies and tactics proposed by Academy, which has paid off, catapulting them into the ranks of the largest and fastest-growing lifestyle brands in New Zealand.

We don’t reserve ourselves to a single form of marketing. We specialise in marketing strategy and excel in execution.

We meticulously evaluate our client's objectives, the current market dynamics, and available resources to craft a bespoke marketing strategy. This ensures the highest return on investment for both the Brand Strength and the bottom line. 

Our services span Brand Strategy, Digital Marketing, Social Media, Content Creation, Influencer Marketing, and Public Relations .

Our Team

Harry Dalton Chief Brand Officer

Esther Neville Marketing Manager

Zoe Kerr Social Media Specialist

Tip Varnakomala Digital Director

David Argue Videographer

Isabella Ross Content Editor

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