#2 OPTICS - DEC 2024
Hello Graduates,
Firstly, thank YOU for coming this far. We appreciate all eyeballs and thumb stalls.
I hope that November has left a bit of fat on the bone, that will see you through to the Christmas ham, and the January jam.
Black Friday was a competitive one out there this year, so innovative approaches were rewarded by the people.
Now let that thumb fly, as we take you through #2 Optics: A collection of marketing things on the internet that we love.
Enjoy.
HARRY
Brand Collaborations
Do you want to know why we love Brand Collaborations?
Because it’s the only time you can work with a big name, AND YOU DON’T HAVE TO PAY THEM! Sure, there’s a cost involved, but you’re splitting it with your counterpart…
They’re also like being introduced by someone really cool at a party that has friends that you’ll love! I mean, WHAT AN INTRO!?
Brand Videos With NO TALKING TO CAMERA
Yes, we’ve kept this segment in here. Why?
Because making videos with narration is difficult! So here’s how you can use a ‘locked-off’ video shot, add a Zoom, and a great script, to create something that will touch the soul of your audience.
Creator Collaborations
There are no rules anymore.
LOVE AND LIFE
Story-telling is easy when you don’t try to make it up. The best stories are based on real-life. What’s the first thing you think of when you think of love? Start with that.
MERCH & Product photography with a bit more zjuj
Still life is now being extrapolated into real-life. Where is you product use? What situation? Okay, now what other objects would accompany that? BAM, there’s your concept.
