OPTICS ACADEMY #1 - NOV 2024
Hello clients, compatriots and community copains. Optics Academy is a roundup of our favourite marketing posts and campaigns from the last month. We hope you enjoy and feel inspired.
Brand Collaborations
If Brand Collaborations aren’t in your quarterly rotation by now, we recommend you incorporate these into your calendar - starting yesterday. They’re the easiest and most effective way to grow your audience organically, with external validation from a complimentary brand. They are the second of The 5 Levers of Marketing Legacy, so they’re not going anywhere anytime soon. There are no rules to collaborations. They can be a full-on new product range, or they can simply come in the form of a short brand video expressing shared values.
Brand Videos With narration
We know that some of you can’t bring yourselves to talk on camera - you’re not the only ones. Some clever marketers have worked out a brilliant format to avoid talking directly to the camera whilst still getting a brand voice in there. It’s essential to work towards getting a brand voice in your video content. Think about it like this: a video without some sort of talking is miming 🤹🏻♀️ ; a video with voice narration or direct-to-camera is acting. Which one do you think is going to hit harder and deliver a clearer message?
Creator Collaborations - The New Influencer Marketing
Influencer Marketing is now moving into a very cool space. Instead of spraying products around the place and asking for them to infomercially sell your products, these creators are incorporating brands and their products into the established characters and plots that they already have on their profile. Essentially, these creators have their own short TV show, and brands now want to be in it. It’s such a clever way for brands and creators to work!
TikTok Videos Ideas
We’re learning that there’s a new playbook to creating content for social media. It requires a strong hook, quick cuts, interesting scenes and should provide entertainment or value. Here’s a few interesting videos from TikTok we like.
Community Building Inspiration
Some people can build a community naturally, and for others it has to be learnt. This video is a great summary of how Stussy built their tribe through exclusive merch, meeting people face-to-face to build real relationships and always staying ahead of the pack.
