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The Avo Tree GEM™ Avocado Campaign
We put together a fully integrated campaign for the launch of the GEM™. A brand new avocado variety to New Zealand. The campaign was a huge success, received great media coverage and drove huge sales online with a big lift in return on ad spend.
PR Strategy
Press Release
Media Outreach
Photography
Meta Ads
Email
Media Hits
7
*Herald, Kia Ora, Business Desk
Return on Ad Spend
6.99 (+62%)
No. Boxes Sold (6-weeks)
4,500 boxes
(36,000 avos)
Meta Average Order Value
25% increase
Featured Articles
Business Desk - Direct-to-consumer model bears fruit for growers
NZ Herald - What a Gem: The new avocado variety that’s bigger than a Hass and tastes like a Reed
