The Future of Social Media (2025-2027)

Social media is now harder than ever, for businesses to achieve a minimal level of competency. It is extremely difficult for them to excel.

Social media has moved quickly in the last three years since the TikTokification of all platforms. Video is no longer a format reserved for great brands. Video itself reserves all seats at the table, leaving nil a corner for others to conversate.

The classic 5-Pillar social strategy is dead and decaying. Any professional still trying to sell this model is a thief. They are taking money, knowing that it won’t be effective.

As with all challenges, there presents itself great opportunity:

Follow the newest strategy. Move quickly. Steal customers. Form tight bonds with advocates. Soak up market share.

Are we seeing a market correction? Where the enormous (but slow-moving) megalithic corporations that soared through peaks in the 80s and 90s to dominate industries and competition, will bleed out by loss of customers, loss of capability to connect with consumers and inevitably redistribute to SMEs in their respective territories? 

Some categories where the big players have always nurtured brands will remain in control, for example, shoes. But it’s open season in most.

So what’s the social strategy for 2025 and beyond?

A high volume of video, shot in 16:9 Story format, posting a minimum of 3 days per week, ideally 7 times.

That’s a minimum of 13 videos per month and 156 per year.

The production must be sharp yet resourceful in order to excel and maintain affordability. The writing must reach the human nucleus, and peel back layers over time. Characters can be relied upon to be there, their personality forever evolving. Audience screen-bond growing by the day.

Giant companies can’t make this yet. So it’s open season for the small and nimble.