Developing the Game Changer campaign for Mitchell’s Nutrition

Creative Direction
Written By Harry Dalton

Moving in a slightly new direction for the Mitchell’s Nutrition brand. We’ve decided to ease in some punchier messaging, rich earthy tones and hero the product benefits.

Around 1 in 7 New Zealanders are affected by Irritable Bowel Syndrome (IBS)*, which refers to a cluster of symptoms like stomach cramps, diarrhoea, constipation, bloating and gassiness.

A main job for our Bone Broth Powder is to support the gut, so that it can help to reduce those uncomfortable symptoms above. Enjoy it in a hot cup a day, or a tablespoon in cooking.

Strategy & Creative Direction: Academy Agency
Photography: Tasha Meys
Creative Direction: Ben Parry

Harry Dalton
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