Developing the Game Changer campaign for Mitchell’s Nutrition
Moving in a slightly new direction for the Mitchell’s Nutrition brand. We’ve decided to ease in some punchier messaging, rich earthy tones and hero the product benefits.
Around 1 in 7 New Zealanders are affected by Irritable Bowel Syndrome (IBS)*, which refers to a cluster of symptoms like stomach cramps, diarrhoea, constipation, bloating and gassiness.
A main job for our Bone Broth Powder is to support the gut, so that it can help to reduce those uncomfortable symptoms above. Enjoy it in a hot cup a day, or a tablespoon in cooking.
Strategy & Creative Direction: Academy Agency
Photography: Tasha Meys
Creative Direction: Ben Parry